Narrative &
Perception Design
We help close the gaps between brand identity, context, and public perception.
Our superpower is at the intersection of narrative, ethics, and positioning.
—> PR agencies are about volume of press hits, regardless of quality.
—> Crisis teams are about reactivity, regardless of integrity.
—> We are about intelligent storytelling, regardless of noise.
Designing public perception requires:
+ Emotional Intelligence
+ A Wide World View
+ Nuanced Thinking
+ Trusted Media Relationships
+ Time & Patience
Not:
x Mass Pitches
x Superficial Press Releases
x Another Listicle
Our Solutions
Brand & Reputational
Positioning
Identifying the stories that shift public perception.
Crisis Prevention
Naming, stabilizing, and getting ahead of emerging risks.
Curated
Press Outreach
Identifying the media outlets and storytellers who carry the most impact.
Responsible
Disclosure
Protected whistleblowing to expose unethical industry practices.
Industry Analysis
Zooming out to ensure wider industry themes and perceptions are working in your favor.
Stakeholder Communication
Guiding founders and spokespeople through complex talking points.
Strategic
Events
Dinners and private events that support brand and reputational positioning.
Past Work
A healthtech startup needed to avoid being perceived in a specific political light. We leaned hard in the other direction and landed top-tier mainstream press. One journalist later gave an interview about the article she wrote based on our pitch, describing her initial political assumptions and how we had changed her mind.
Perception Design
A mental health association learned about a new service they deemed highly unsafe and unethical. We wrote a generalized, but pointed statement that guided journalists to the issue and the company in question, without our client being the central focus.
Strategic Whistleblowing
Crisis Prevention
We guided a top entertainment agency through their client’s highly-public assault lawsuit, and actually improved brand equity and positive visibility in the process.
A legaltech startup had been hammered with negative press thanks to resistance from legacy players who were not happy about being ‘disrupted.’ We needed to set the record straight without upsetting industry gatekeepers. We chose a niche outlet for a ‘tell-all’ that delicately explained the innovation and why it was important, while reframing mistakes as startup growing pains. This allowed for a clean transition to a completely new brand.
Reputation Repair
About Teresa
You will work directly with Revel Society founder Teresa Bigelow and a small team.
Teresa helps leaders across Tech, Health and Culturally-Sensitive sectors shape the stories that define their industries. She helps businesses organically connect to current events and themes, and navigate sociopolitical complexities with clarity, integrity and grace.
Since 2011, Teresa’s career has spanned agency, in-house, and contract roles, and has brought her around the world — from eight years in New York City to one year in Mumbai, and four years in Tulsa, Oklahoma before landing in New Orleans.
Teresa has helped startups grow into billion-dollar brands; she’s curated high-minded dialogue for entertainment icons; impacted entire industries with her press outreach; and was among the very first PR professionals to work with brands and researchers in the emerging psychedelic medicine space.
She has also innovated within the PR industry as founder of Spiral5 - a PR ecosystem and careers platform she founded in 2020.
Contactteresa@revelsociety.com
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